iTunes UK

iTunes was one of the first platforms to divert away from audio CDs

The iTunes store was one of the first online stores to offer an extensive music library to the world without the need for physical CDs or tape cassettes, along with Apple launching the first iPod way back in 2001.

While the iPod has seen many iterations, (with iPod Mini and the iPod Touch paving the way towards Apple launching the iPhone in 2007) it was announced that the popular device was being discontinued by Apple earlier this year. iTunes store, however, will continue to be available to Apple customers on Mac oS, iOS devices and more.

The latest version of the popular software was released in January for iOS apps and various devices.

What’s in this Guide?

What is the iTunes store?

iTunes has been available across Apple Mac, iPod Touch and iPhone throughout the years

The iTunes store was initially the only place for Apple music to be accessed, with customers curating their own iTunes library by way of purchasing and downloading music files direct to their computer or device, or uploading music via CDs onto their computer before transferring them to their iPod.

As Apple focused on developing their devices like new versions of the iPhone and iPad, the iTunes store followed suit, and iTunes store availability has increased in recent years to include music videos, films and TV shows that are available to purchase and download direct to their phones or computers.

It follows similar moves from rival Microsoft, which has continually developed the Windows Microsoft store in keeping with modern trends and consumer demand.

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Apple Music

Apple Music launched in 2015 as a music streaming service to rival the likes of Spotify and has since gone on to become one of the biggest in the world, operating in most countries around the globe.

Apple Music is available to customers via subscription, with the option to subscribe also coming directly via iPad, iPhones and other Apple devices. Apple Music costs £9.99 per month for a single subscription or £14.99 for a family plan (which can be used by 6 people).

Apple Music also offers new subscribers a one month free trial period before they commit to buy.

Apple TV

Apple TV was launched initially in 2007 as a home TV entertainment box to supply households with TV channels, similar to Sky and Virgin Media. While it did not take off immediately in the same kind of way, Apple TV boxes are increasingly popular in the modern world of streaming television, and the current Apple box works in a similar way to Amazon Fire TV sticks.

With the launch of Apple TV Plus in recent years adding Apple’s own streaming platform to rival the likes of Netflix and Amazon Prime Video, among others, Apple has firmly taken its place among some of the biggest streaming services in the UK.

Apple podcasts

Apple were one of the early platforms to endorse the growth of podcasts around the world, offering Apple podcasts as early as the iTunes store was first launched. Apple podcasts are still hugely popular today and available on all Apple devices, with approximately 28.5 million customers listening to Apple podcasts every month.

iTunes today

You can still access your iTunes account via the Windows Microsoft Store on your computer

iTunes is still readily available on all Apple devices, with customers able to purchase content and download it direct to their chosen device, as well as being able to access it across various devices that are logged in using the same Apple account. It’s also available on the Windows Microsoft store, so even if you don’t have an Apple device, you can still access your account on your computer or laptop.

Current iTunes store availability allows customers to buy full albums as well as singles, music videos, Apple podcasts, TV shows and movies.

iTunes also offered customers access to exclusive content via iTunes LP, which included interactive, multimedia artwork among other special content when listening to music on iTunes. iTunes LP was discontinued in 2018, but content can still be accessed by customers who had purchased music.

Why choose iTunes?

While the iTunes store might seem a little outdated compared to some of the more recent platforms that have launched, including Apple’s own Apple Music, there is still a case to be made for using iTunes on your mobile devices.

With TV episodes frequently available for 99p and categories such as ‘Drama under £5,’ you have full control over your budget and only pay for what you want to watch. This means no monthly subscriptions and the chance to think a little more before you make your final purchase.

There’s also the chance to catch a free download of certain TV episodes, including the first free episodes of many kid’s shows, via the iTunes store…

What’s on iTunes

iTunes hosts a huge library of music from the top artists in the world, with new songs and album releases from Ed Sheeran, Tion Wayne and DJ Khaled all becoming hits on the platform.

Pop music

All the latest music is available on the iTunes store, with popular artists like Jax Jones, Ariana Grande and rapper Lil Baby releasing new songs in the past year to much acclaim.

The music conveyor belt never stops turning, either, with new releases to come from huge stars like Post Malone, Harry Styles and George Ezra, who recently released the singles Anyone For You (Tiger Lily) & Green, Green Grass to much fanfare.

Dance music

BRIT award-winner Becky Hill has enjoyed another hugely successful year, grabbing her first award win in the same year as her first nomination. Hill became the first (and so far only) contestant of hit show The Voice to have bagged a Number 1 in the UK charts.

Find all the best dance hits from recent years and times gone by with remix king David Guetta, Swedish House Mafia and more all available to purchase and download at the touch of a button on your iPhone or Mac.

Rock music

Your iPhone or iPad is never going to be complete without some rock classics – but you’re in luck. iTunes is easy to navigate and there’s always classic rock artists to browse such as Alice Cooper and Jeff Beck.


Looking for a timeless motion picture soundtrack? Browse iTunes soundtrack category to find the likes of Tom Cruise’s Top Gun – and if it gets you in the mood, you can even find the film in the iTunes library, too.

Apple Podcasts

If you’ve got enough songs on your iPhone, then check out the podcasts available on the iTunes store. With everything from true crime to comedy to religious musings, you’re sure to find the podcasts for you in Apple’s huge library.

To explore more streaming options, you can compare and contrast each streaming service on offer.

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