NOW - TV shows, movies and sports


If there’s one thing a lot of people dislike about pay TV, it’s contracts – and it seems that no mater where you look for a pay TV service, whether it’s via satellite or cable, there’s a contract involved. That’s not great for a whole lot of people – especially renters, who can’t always guarantee they’ll be living in the one place long enough to see out a long-term contract.

That’s where NOW (formerly Now TV) comes in. Set up by TV veterans at Sky as an alternative to the conventional ways of accessing premium television, NOW lets customers subscribe and unsubscribe at any time, without contract penalties or the need to plan ahead.

What’s in this Guide?

What is NOW?

NOW TV is an internet television service managed by British satellite television provider Sky. Offering a contract-free live streaming and video-on-demand services, plans are called Memberships: Entertainment, Sports, Cinema and hayu.

It was launched in the UK in 2012 and is currently available in Germany, Ireland, Italy, and some areas in Austria. Sky UK extended the NOW TV brand to telecommunication services by launching it as a contract-free broadband internet in UK last summer of 2016. Firstly named as Now TV Combo, it later became Now Broadband. Just recently, Now TV was rebranded as NOW.

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NOW memberships and pricing

Similar to channel packs with conventional pay TV services, the TV Memberships each give you access to a group of themed channels. You can try each membership for 7 days free of charge to see if it’s something you’d want to pay for, then the plan is added to your account for a month, giving you access to all of its channels.

You can cancel before the month is out and that’s all you’ll pay (but you get to keep watching for the rest of the month, of course) or you can let the Membership auto-renew each month if you want to keep those channels around. Basically, it’s a menu that lets you build your own TV service that fits what you like to watch.

Here’s what’s available on the NOW TV Memberships menu – and what each one contains.

Entertainment Membership: Access to hundreds of boxsets streamable on demand – including new shows The Staircase, The Midwich Cuckoos, all seasons of Game of Thrones, and brand-new episodes of shows like Westworld streaming on live channels or accessible on demand as they go to air. It’s a TV drama fan’s dream. Available in one-month and three-month versions. After your free trial, the Entertainment Membership costs  £9.99 per month.

Sky Cinema Membership: Opens up the huge multi-channel world of Sky Cinema, with themed channels playing movies 24 hours a day and over 1,000 movies available to stream on demand. To access countless movies, it’s only £9.99 a month for Cinema and £5 a month for Boost after 7 day free trials.

Sky Sports Membership: If you love your sports, this is where it’s at, with the biggest live games and events across Sky’s acclaimed range of sports channels. You can get a one-day pass to catch the game or the full month pass that opens up complete access to all 11 of Sky Sports’ channels on your TV. If you just want to keep up with the games on mobile, the a 5-channel Mobile Month Membership is also included. The One Day Membership requires a one-off payment of £11.98, while the Month Membership costs £33.99.

hayu Membership: The home of reality TV delivered hot and fresh from the US, hayu offers thousands of hours of the best reality TV on the planet. After the free trial, you can continue watching shows on hayu for just £4.99 a month.

NOW Memberships

Entertainment Membership + Boost
  • 7-day free trial
  • Entertainment Membership + Boost
  • No Lock-in Contract
  • Critically acclaimed shows in Full HD
  • Stream in Full HD across 3 devices with Boost
  • $14.99/mth
Min Cost - £14.99

hayu Membership
  • 7-day free trial
  • hayu Membership
  • No Lock-in Contract
  • Over 5000 episodes of reality TV fresh from the US
  • Includes season 16 of Keeping Up with the Kardashians
  • $4.99/mth
Min Cost - £4.99

Sports Membership + Boost
  • 7-day free trial of NOW Boost
  • Sports Membership + Boost
  • No Lock-in Contract
  • Discover Sky Originals and stream live channels including Sky Atlantic and Sky One
  • All 11 Sky Sports channels
  • $33.99/mth
Min Cost - £33.99 + £3 a month of NOW Boost after the 7-day free trial.

Cinema Membership + Boost
  • 7-day free trial
  • Cinema Membership + Boost
  • No Lock-in Contract
  • Enjoy over 1,000 movies on demand
  • Includes the latest blockbusters and hundreds of classics
  • $14.99/mth
Min Cost - £14.99

What’s on NOW?

You can easily access movies, TV shows and sports through the entertainment and sport memberships available. NOW also constantly updates and adds new on-demand movies and the latest series so there’s no missing all the fresh releases of movies and programmes here and abroad. Check out what’s on NOW this month to start streaming.

TV shows on NOW

Every new and trending series is available on NOW so there’s always exciting to watch. Complete boxsets of popular shows like Game of Thrones is also available, which you may need to watch again to prepare for the upcoming GOT prequel, House of the Dragon. Newly added titles on the service includes The Staircase and new seasons of Euphoria, Succession, and The Flight Attendant, among others.

Movies on NOW

Now TV gives you pure entertainment with the latest and most watched movies around the world. They give you genres ranging from comedy, romance, thriller, action, adventure, horror, and they also have something for everyone and that includes your kids. They offer a wide range of quality movies you can binge in the comfort of your home or via your devices.

Some of the major movies you can watch on NOW are Interstellar, The Lord of the Rings movies, Stone of Destiny, and many more. What’s more, NOW also streams the latest blockbusters with the likes of Halloween Kills, Dune, Matrix: Resurrection, and Venom: Let There Be Carnage.

What makes NOW different?

Unlike the majority of premium streaming services in the UK, NOW is set up entirely as a TV platform that’s delivered by broadband internet. And that means any broadband internet – unlike many UK TV providers, NOW isn’t tied to internet or phone plans and services. You provide the connection, whether that’s home broadband, mobile data or even a friend’s wi-fi. The idea is to keep things simple – you just pick one or more of the TV Passes, sign up and start watching.

What is NOW Boost?

NOW offers NOW Boost, a package that you can add to you current passes. Have a look on the things you can get from Now Boost.

  • Ad-free streaming: Cinema, Entertainment and Sports Members can watch on-demand shows, movies and sport in an ad free experience.
  • Full HD: Watch all the Sky Sports channels, plus selected shows and movies, in 1080p video quality instead of the usual 720p.
  • Awesome audio: Got a surround sound speaker system or soundbar? Boost lets you enjoy a fully immersive audio experience with Dolby Digital 5.1.
  • Smoother sporting action: All the Sky Sports channels stream at 50 frames per second (except on Xbox One & Series X/S and LG TV).
  • Extra streaming allowance: Another handy benefit is that you get to stream on 3 devices at the same time. Perfect for families that can’t agree on what to watch! (Members without Boost can only watch on 1 device at a time).

Compatible devices to stream NOW

Because it’s designed to be used wherever you are, Now TV works on a lot of devices. From popular streaming devices – Apple TV, YouView and Chromecast – to LG and Samsung smart TVs, there’s a Now TV app ready to go. Game console owners will find apps for PS4 and Xbox One, while of course you can stream via apps for iOS and Android mobile phones and tablets. You can have up to 6 devices registered and stream on 2 at the same time.

If you’re looking for a great way to get Now TV onto your big screen TV, meanwhile, you can pick from one of two Now TV boxes custom-designed by acclaimed streaming company Roku. The Smart Stick will give you HD support and voice search, while the Smart Box is a best that adds full 4K Ultra HD support. Both have support for over 50 apps, including all the major streaming and catch-up services.

Contacting NOW

If you want to find out more about NOW, have questions about how to stream on your devices, or are having technical issues, head to the NOW website where you’ll be able to find a comprehensive knowledge base, a community forum, and access to NOW customer support via Live Chat.

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